On January 11, 2018, I launched a book covers and first sentences series on Instagram with On the Beach by Nevil Shute. I celebrated the 300th post on March 22, 2019, with The Natural World of New Zealand by Gerard Hutching. All books are from my bookcase. So much for Marie Kondo’s 30-book rule!
As I have admitted in various blog posts and most recently in The Man Behind The Woman in the Window (February 2019), I am a sucker for a good book cover.
And scrolling through the Instagram series, apart from the odd reference book, a few anthologies, and retro-orange Penguins, all the book covers would catch my eye in a bookshop — which explains why the books are in my bookcase!
Back in my sales and marketing days, I was taught the purpose of an image or graphic in advertising is to stop you browsing, whether it’s in print media, on the web, or in a bookshop. With your attention piqued, marketers hope you will read the advertising text, or in our case, the book, and act.
I also admitted in the Woman in the Window blog post, I’m a sucker for a good first sentence, too. I will pick up a book and read the first sentences — be it the cover blurb, foreword, introduction, author’s note, or opening lines — before committing to it. As I commented in Writing First Sentences (March 2018), as much as I like covers, I’ve found first sentences to be the best judge of whether I’ll enjoy reading a book.
My Instagram Research Goals
One of the goals of the Instagram posts was to show off my books. Another was to explore the relationship of book covers and first sentences with the reader.
But I soon realised my social media-lab lacks scientific rigour, with the likes affected by the number of followers I have, the timing of posts, the tags, what’s trending, and how many cat videos have been uploaded.
And given the scrolling nature of the Instagram app, I have no idea if those who stop browsing and like the book covers are also taking the time to read and like the first sentences?
Perhaps I should forget about my “research” goal and be content with showing off my books on Instagram?
Because as I mentioned at the beginning of this blog post, I haven’t followed Marie Kondo’s advice, and I’ve got stacks more book covers and first sentences in my bookcase to share!
© 2019 Robert Fairhead
Welcome to the blog posts and selected writing of a middle-aged dad and dog owner. Robert Fairhead is writer and editor at Tall And True, an online showcase and forum for writers, readers and publishers. His book reviews and other writing have appeared in various print and online media. And he has published two collections of short stories, Both Sides of the Story (2020) and Twelve Furious Months (2021).